https://searchconverts.com/blog/Conversion, traffic and local marketing notes.en-us https://searchconverts.com/blog/12-ways-your-website-talks-people-out-of-hiring-you/https://searchconverts.com/blog/12-ways-your-website-talks-people-out-of-hiring-you/Good designers build sites that lose customers every day — not through anything wrong, but through nothing right at the moment it matters. Twelve specific ways a website talks people out of calling, the fix for each, and a ten-minute self-check.Mon, 28 Sep 2026 12:00:00 -0600 https://searchconverts.com/blog/advertise-in-local-facebook-groups/https://searchconverts.com/blog/advertise-in-local-facebook-groups/The seven ways businesses get removed from local buy, sell and trade groups, the seven ways that actually work, what legitimate group sponsorship looks like, and how to measure it.Mon, 28 Sep 2026 12:00:00 -0600 https://searchconverts.com/blog/color-psychology-in-marketing-tested/https://searchconverts.com/blog/color-psychology-in-marketing-tested/The "red means urgency, blue means trust" chart is mostly folklore. What color reliably does on a page — attention, hierarchy, one obvious action — what happened when we tested button and accent colors on real sites, and a contrast checker you can use on your own.Mon, 28 Sep 2026 12:00:00 -0600 https://searchconverts.com/blog/conversion-rate-benchmarks/https://searchconverts.com/blog/conversion-rate-benchmarks/What a good landing page conversion rate is by industry and traffic source, what the published benchmark reports say, why mobile and calls change the number, and the seven fixes that move a page from 2% to 5%.Mon, 28 Sep 2026 12:00:00 -0600 https://searchconverts.com/blog/hand-coded-vs-wordpress-vs-shopify-vs-webflow/https://searchconverts.com/blog/hand-coded-vs-wordpress-vs-shopify-vs-webflow/We build on all of them. The honest trade-offs of hand-coded, WordPress, Shopify, Webflow, Wix and Squarespace — speed, who can edit, custom tools, what each is best for and when to graduate — plus a three-question picker that sometimes recommends against the one we'd rather build.Mon, 28 Sep 2026 12:00:00 -0600 https://searchconverts.com/blog/traffic-but-no-sales/https://searchconverts.com/blog/traffic-but-no-sales/Visitors arrive and nobody calls. Before buying more traffic, find which of these nine landing-page leaks you have: headline, phone, form, next steps, proof, speed, competing CTAs, wrong traffic, unmeasured calls.Mon, 28 Sep 2026 12:00:00 -0600 https://searchconverts.com/blog/what-a-1-percent-conversion-lift-is-worth/https://searchconverts.com/blog/what-a-1-percent-conversion-lift-is-worth/One more percentage point of website conversion is usually worth more than most of the marketing you buy. The arithmetic, three real-business examples, where the point actually comes from, how to find your own number this week, and a calculator that shows what waiting costs.Mon, 28 Sep 2026 12:00:00 -0600