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Full-Service Conversion Rate Optimization Agency You Already Have The Traffic. Now Convert It.

Search Converts is a conversion rate optimization agency that fixes what happens after the click — then scales it with paid search, programmatic, CTV, video, email and AI marketing. Most companies do not have a traffic problem. They have a conversion problem.

No long-term contracts
Revenue, not impressions
Every channel under one roof

Doubling your conversion rate has the same effect on revenue as doubling your ad budget — except it costs you nothing every month after you fix it.

Free 30-minute strategy session

Find out what your current traffic should be earning

Three fields. We ask the rest on the call, because every field we add here costs us leads — which is rather the point.

No obligation, no fee, no high-pressure sales. We respect your privacy.

Before we tell you what we do, let us show you.

Two versions of the same button. Same offer, same page, same visitor. Pick the one you would actually click — then we will show you which conversion principles are at work and why the difference is rarely small.

Version A

Generic label, low contrast, small target

Version B

Outcome label, high contrast, large target

That is conversion rate optimization in one click.

Almost everyone picks Version B, and the reasons are not aesthetic. Four separate, well-documented conversion principles are working at once:

  • Outcome over action. "Submit" describes what the visitor gives up. "Get my free plan" describes what they receive. Button copy that names the reward consistently outperforms copy that names the mechanic.
  • Contrast directs attention. The eye goes to the element with the highest contrast against its surroundings. If your primary action does not visually dominate, visitors have to hunt for it — and a meaningful share simply will not.
  • Target size lowers effort. Fitts's law: time to acquire a target falls as the target grows. On touch screens this stops being a nicety and starts being the difference between a tap and a mis-tap.
  • First person beats second person. "My plan" reads as the visitor's own internal voice. "Your plan" reads as the company talking at them.

Now multiply that by every headline, form field, image, price display, trust signal and page-load second on your site. That compounding is the entire business we are in. See how conversion optimization works →

Run the numbers yourself

What is one percentage point
actually worth to you?

Move the sliders to match your business. This is the same arithmetic that sits behind every conversion engagement we take on, and it is usually the moment the priority becomes obvious.

5,000
1.5%
$1,200
+1.0 pt
Additional revenue per year
$1,440,000

Same traffic. Same ad spend. Same team. That is what moving your conversion rate from 1.5% to 2.5% is worth over twelve months.

Customers now / year 900
Customers after / year 1,500
Find my real number

This is a planning estimate based on the figures you enter, not a projection or a guarantee. Your real number depends on your traffic quality, offer, sales process and market.

Where the money leaks out

A thousand visitors in.
How many make it out?

Every marketing funnel loses people at each step. That is normal. What is not normal is never measuring where. Toggle between a typical unoptimized funnel and an optimized one and watch what changes at the bottom.

Try it
Visitors arrivePaid, organic, referral, direct
1,000
Stay past 5 secondsPage speed, clarity, relevance
550
−450
Reach the offerNavigation, message match, proof
220
−330
Start the formFriction, field count, trust signals
48
−172
Become a leadCompletion, confirmation, follow-up
15
−33
15 leads from 1,000 visitors. A 1.5% conversion rate, which is roughly average for a lead-generation site. The 985 people who left were not bad traffic — you already paid to bring every one of them here.
What makes us different

We do not run campaigns.
We build growth systems.

Most agencies sell one service and report on one metric. A conversion rate optimization agency that only touches your landing page is solving a quarter of the problem. Search Converts operates every channel that touches a buyer — paid search, programmatic, connected TV, social, video, email, direct mail, radio — and connects them to a website engineered to convert what they deliver.

That is the difference between a vendor and a growth partner. When the same team owns the paid media, the landing page, the form, the follow-up sequence and the sales conversation, nobody gets to blame the other guy for the drop-off. The whole chain is measured, and the whole chain is ours.

Search Converts operates as a performance marketing agency and growth marketing agency across the United States and Canada. Search and AI-search optimization runs through Eye To Ad Media, and regional website work through Denver Web Design. Specialist teams, one system.

0+
Domains managed

A working network of conversion-focused sites we build, test and maintain ourselves.

0
Years in business

Operating since 2012, through every major platform and algorithm shift since.

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Channels in-house

Search, social, programmatic, CTV, video, email, radio, direct mail and more.

US+CA
Service area

Headquartered in Denver, serving clients nationwide and across Canada.

The total marketing solution

Every channel that reaches a buyer.
One team that owns the result.

Digital and traditional media under one roof is rare for a performance marketing agency. It is also why we can tell you honestly which channel deserves your next dollar — we make money either way.

Teardown

Anatomy of a page
that actually converts

Six elements do most of the work. Miss one and the page still looks fine — it just quietly earns less. Here is what we look for first in every audit.

Diagram of a high-converting landing page with six annotated elements 1 2 3 4 5 6 Headline Primary CTA Trust row Short form Proof Speed
1
A headline that names the outcome

Visitors decide in a few seconds whether they are in the right place. Say what they get, not what you are.

2
One dominant call to action

Two equally weighted buttons is a decision. A decision is friction. Pick the primary action and make it obvious.

3
Trust signals above the fold

Reviews, guarantees, credentials and years in business answer the objection before it forms.

4
The shortest form that still qualifies

Every extra field costs completions. Ask for what you need to make the call, and nothing else.

5
Proof, not adjectives

Specific results, real names and real numbers outperform "industry-leading" every single time.

6
Speed as a conversion feature

Load time is not an engineering metric. It is the first thing every visitor experiences, and slow pages lose people before a word is read.

AI search is a conversion channel now

Buyers are asking AI who to hire.
Are you the answer?

ChatGPT, Gemini, Perplexity and Claude answer millions of buying questions a day, and they name specific companies when they do. A recommendation from an AI assistant arrives pre-qualified and pre-trusted — which makes it one of the highest-converting referrals available.

Generative engine optimization
Generative engine optimization and AI-powered optimization framework diagram
🤖
AI answers replace the click, not the buyer

When an assistant answers directly, the visitor who does reach your site is further along and far likelier to convert. Fewer visits, better visits.

🔍
Cited or invisible — there is no third option

AI engines pull from clear, well-structured, authoritative pages. If yours does not answer the question plainly, a competitor's does.

🔗
Structure, experience and authority

Search and AI-search optimization runs through Eye To Ad Media, so the two disciplines are coordinated rather than fighting each other.

📊
The advantage compounds early

Assistants build a picture of your brand from what already exists. Companies publishing clear, structured answers now are the ones being cited later.

Explore AI marketing Search & AI optimization
Free interactive tool

Build your marketing mix.
See your health score.

The Marketing Plan Builder lets you drag tactics into a plan and watch a growth health score respond in real time. It shows you which channels you are over-invested in, which gaps are costing you, and what a balanced mix would look like for a business your size.

Roughly three minutes, completely free, and no email required to start. When you are done you can send the snapshot to our team for a written recommendation, or just keep it.

0
Growth
health
score

Example: active tactics

Search ads Social + Conversion + Retention + Email + Retargeting
Buying attention, losing it on arrival. Two acquisition channels and nothing converting or retaining what they deliver. Build your plan
The difference in practice

Why we are not your
typical marketing agency

Plenty of agencies will sell you traffic. Very few will tell you your website cannot handle the traffic you already have. That is the difference between a growth marketing agency that simply adds budget and one that fixes what the budget is being poured into. Here is what working with a conversion-first team actually changes.

Typical marketing agency
Search Converts
Sells more traffic as the answer to every problem
Fixes the conversion rate first, because it makes every future dollar of traffic worth more
Reports rankings and impressions with no line to revenue
Reports leads, calls, close rate and revenue — the numbers your accountant recognizes
Digital only, so traditional media is someone else's problem
Programmatic, CTV, radio, TV and direct mail in-house alongside every digital channel
Twelve-month contracts with deliverables buried in an appendix
Flexible engagements, plain-language scopes, and the freedom to leave if we stop earning it
The same playbook shipped to every client in every industry
Strategy built from your margins, your sales cycle and your competitive set
Treats AI as a buzzword in a pitch deck
Ships working AI — chatbots, qualification agents and automation that handle real leads
Our AI stack

Four platforms.
Four different jobs.

We are not an agency that discovered AI last quarter. We use four platforms because they are genuinely good at different things, and pretending one model does everything well is how you end up with generic output that reads exactly like everyone else's.

AI is leverage, not a strategy. It lets a small senior team produce the volume of a much larger one without handing your account to a junior. What it does not do is decide what to say, who to say it to, whether your Google Ads account is structured properly, or whether the offer is any good. That part is still the job, and it is still done by people who have been doing it since 2012.

Plain English

What is conversion rate optimization?

Conversion rate optimization (CRO) is the practice of increasing the percentage of website visitors who take a desired action — submitting a form, calling, booking, or buying. Instead of paying for more traffic, conversion optimization increases the value of the traffic a business already receives, using research, testing and measured changes to the page, offer and user experience.

Your conversion rate is simply conversions divided by visitors. A site with 10,000 monthly visitors and 200 leads converts at 2%. Raise that to 3% and you get 300 leads from the identical traffic — a 50% increase in output with no increase in spend. That is the whole idea, and it is why conversion optimization usually returns more than adding budget to the same broken funnel.

What a conversion rate optimization agency actually does

  • Research first. Analytics review, heat mapping, session recordings, form analytics and customer interviews to find where people are leaving and why.
  • Prioritize by impact. Not every problem is worth fixing. The highest-traffic, highest-drop-off steps get attention first.
  • Build and test. New pages, copy, forms and flows, tested against the original rather than swapped on a hunch.
  • Measure honestly. A test that loses is information, not a failure. A test with too little traffic to be conclusive gets called that way.
  • Fix the plumbing. Page speed, mobile behavior, broken tracking and form errors quietly cost more conversions than most design decisions.

What is a good conversion rate?

It depends heavily on industry, traffic source and what counts as a conversion. Lead-generation sites commonly sit between 1% and 3%; ecommerce often runs lower; a well-targeted paid landing page can run far higher. The number that matters is not the benchmark — it is whether your rate is improving against your own baseline, and whether the resulting customers are profitable.

CRO, SEO and paid media are not competitors

Search optimization and paid advertising decide how many people arrive. Conversion optimization decides what share of them become customers. Improving the conversion rate raises the return on every other channel simultaneously, which is why we start there and why it makes the paid media that follows cheaper per acquisition. It is also why performance marketing agencies that ignore the landing page tend to plateau: at some point you cannot buy your way past a page that does not convert. Read the full guide to conversion optimization →

Industry experience

Different industries
leak conversions differently

A law firm loses leads at intake. An ecommerce brand loses them at checkout. A dental practice loses them to the phone. Knowing where to look first is most of the work.

Questions we get asked

Frequently asked questions
about working with us

Ready to convert what you already have?

Tell us about your business. We respond within one business day with a specific read on where your funnel is losing money — no pitch deck, no pressure.

Your information is never sold or shared. We respond within one business day.