Search Converts is a conversion rate optimization agency that fixes what happens after the click — then scales it with paid search, programmatic, CTV, video, email and AI marketing. Most companies do not have a traffic problem. They have a conversion problem.
Doubling your conversion rate has the same effect on revenue as doubling your ad budget — except it costs you nothing every month after you fix it.
Three fields. We ask the rest on the call, because every field we add here costs us leads — which is rather the point.
No obligation, no fee, no high-pressure sales. We respect your privacy.
Two versions of the same button. Same offer, same page, same visitor. Pick the one you would actually click — then we will show you which conversion principles are at work and why the difference is rarely small.
Generic label, low contrast, small target
Outcome label, high contrast, large target
Almost everyone picks Version B, and the reasons are not aesthetic. Four separate, well-documented conversion principles are working at once:
Now multiply that by every headline, form field, image, price display, trust signal and page-load second on your site. That compounding is the entire business we are in. See how conversion optimization works →
Google Ads
Microsoft Ads
YouTube
AI Search
Google Ads
Microsoft Ads
YouTube
AI SearchMove the sliders to match your business. This is the same arithmetic that sits behind every conversion engagement we take on, and it is usually the moment the priority becomes obvious.
Same traffic. Same ad spend. Same team. That is what moving your conversion rate from 1.5% to 2.5% is worth over twelve months.
This is a planning estimate based on the figures you enter, not a projection or a guarantee. Your real number depends on your traffic quality, offer, sales process and market.
Every marketing funnel loses people at each step. That is normal. What is not normal is never measuring where. Toggle between a typical unoptimized funnel and an optimized one and watch what changes at the bottom.
Most agencies sell one service and report on one metric. A conversion rate optimization agency that only touches your landing page is solving a quarter of the problem. Search Converts operates every channel that touches a buyer — paid search, programmatic, connected TV, social, video, email, direct mail, radio — and connects them to a website engineered to convert what they deliver.
That is the difference between a vendor and a growth partner. When the same team owns the paid media, the landing page, the form, the follow-up sequence and the sales conversation, nobody gets to blame the other guy for the drop-off. The whole chain is measured, and the whole chain is ours.
Search Converts operates as a performance marketing agency and growth marketing agency across the United States and Canada. Search and AI-search optimization runs through Eye To Ad Media, and regional website work through Denver Web Design. Specialist teams, one system.
A working network of conversion-focused sites we build, test and maintain ourselves.
Operating since 2012, through every major platform and algorithm shift since.
Search, social, programmatic, CTV, video, email, radio, direct mail and more.
Headquartered in Denver, serving clients nationwide and across Canada.
Digital and traditional media under one roof is rare for a performance marketing agency. It is also why we can tell you honestly which channel deserves your next dollar — we make money either way.
Auditing, testing and rebuilding the path from click to customer. Landing pages, forms, checkout flows, page speed, trust signals and copy — measured, not guessed.
Pay-per-click campaigns built around profit per conversion rather than cost per click. Search, Shopping, Performance Max, Meta and Microsoft Ads.
Audience-targeted display, connected TV and streaming audio bought programmatically — the reach of broadcast with the targeting and measurement of digital.
Video production for business, explainer and brand films, logo systems, brand guidelines, print and conversion copywriting. Creative built to perform, not to win awards.
Custom-coded sites, mobile apps and browser-based tools. Built fast, built to convert, and built so you are not paying a platform tax forever.
Custom AI chatbots, lead qualification agents, automated follow-up and marketing automation that works the leads your team does not have time to reach.
Six elements do most of the work. Miss one and the page still looks fine — it just quietly earns less. Here is what we look for first in every audit.
Visitors decide in a few seconds whether they are in the right place. Say what they get, not what you are.
Two equally weighted buttons is a decision. A decision is friction. Pick the primary action and make it obvious.
Reviews, guarantees, credentials and years in business answer the objection before it forms.
Every extra field costs completions. Ask for what you need to make the call, and nothing else.
Specific results, real names and real numbers outperform "industry-leading" every single time.
Load time is not an engineering metric. It is the first thing every visitor experiences, and slow pages lose people before a word is read.
ChatGPT, Gemini, Perplexity and Claude answer millions of buying questions a day, and they name specific companies when they do. A recommendation from an AI assistant arrives pre-qualified and pre-trusted — which makes it one of the highest-converting referrals available.
When an assistant answers directly, the visitor who does reach your site is further along and far likelier to convert. Fewer visits, better visits.
AI engines pull from clear, well-structured, authoritative pages. If yours does not answer the question plainly, a competitor's does.
Search and AI-search optimization runs through Eye To Ad Media, so the two disciplines are coordinated rather than fighting each other.
Assistants build a picture of your brand from what already exists. Companies publishing clear, structured answers now are the ones being cited later.
Plenty of agencies will sell you traffic. Very few will tell you your website cannot handle the traffic you already have. That is the difference between a growth marketing agency that simply adds budget and one that fixes what the budget is being poured into. Here is what working with a conversion-first team actually changes.
We are not an agency that discovered AI last quarter. We use four platforms because they are genuinely good at different things, and pretending one model does everything well is how you end up with generic output that reads exactly like everyone else's.
Concept work, buyer psychology, message testing and conversational interfaces. Strongest for exploring angles fast before committing.
Ideation + messagingClose to Google's own understanding of content and intent, which makes it useful for checking how a page is likely to be interpreted and surfaced.
Intent + indexingSource-cited research and competitive analysis. When a claim needs to survive scrutiny, this is where it gets verified before it ships.
Research + verificationLong-form structure, technical documentation and code. Where content architecture and the build itself get done properly.
Structure + buildAI is leverage, not a strategy. It lets a small senior team produce the volume of a much larger one without handing your account to a junior. What it does not do is decide what to say, who to say it to, whether your Google Ads account is structured properly, or whether the offer is any good. That part is still the job, and it is still done by people who have been doing it since 2012.
Conversion rate optimization (CRO) is the practice of increasing the percentage of website visitors who take a desired action — submitting a form, calling, booking, or buying. Instead of paying for more traffic, conversion optimization increases the value of the traffic a business already receives, using research, testing and measured changes to the page, offer and user experience.
Your conversion rate is simply conversions divided by visitors. A site with 10,000 monthly visitors and 200 leads converts at 2%. Raise that to 3% and you get 300 leads from the identical traffic — a 50% increase in output with no increase in spend. That is the whole idea, and it is why conversion optimization usually returns more than adding budget to the same broken funnel.
It depends heavily on industry, traffic source and what counts as a conversion. Lead-generation sites commonly sit between 1% and 3%; ecommerce often runs lower; a well-targeted paid landing page can run far higher. The number that matters is not the benchmark — it is whether your rate is improving against your own baseline, and whether the resulting customers are profitable.
Search optimization and paid advertising decide how many people arrive. Conversion optimization decides what share of them become customers. Improving the conversion rate raises the return on every other channel simultaneously, which is why we start there and why it makes the paid media that follows cheaper per acquisition. It is also why performance marketing agencies that ignore the landing page tend to plateau: at some point you cannot buy your way past a page that does not convert. Read the full guide to conversion optimization →
A law firm loses leads at intake. An ecommerce brand loses them at checkout. A dental practice loses them to the phone. Knowing where to look first is most of the work.
High case value, brutal cost per click, and intake that decides everything.
💻SaaSTrial-to-paid conversion, onboarding drop-off and long evaluation cycles.
🏢B2B & EnterpriseMultiple stakeholders, long sales cycles and attribution that spans months.
🏥HealthcareTrust, compliance and booking friction, all in one funnel.
🛒EcommerceCart abandonment, product page clarity and repeat purchase rate.
🦷DentalLocal intent, phone conversion and new-patient offer design.
🏠Real EstateLead capture, nurture length and agent response time.
🍽RestaurantsReservations, ordering flow and the local discovery path.
A conversion rate optimization agency increases the percentage of your existing visitors who become customers. In practice that means researching where people leave your site using analytics, heat maps, session recordings and form data, prioritizing the leaks that cost the most, then rebuilding and testing those pages, forms and flows against the originals. Search Converts goes further than most CRO agencies because we also run the traffic channels feeding the site, so the ad, the landing page and the follow-up are designed together rather than handed between vendors.
Because conversion improvements are permanent and traffic is rented. If you double your ad budget, your leads roughly double and your costs roughly double. If you double your conversion rate, your leads roughly double and your costs stay flat — and every dollar you spend on advertising from that point forward returns twice as much. Buying more traffic into a funnel that leaks is the most common and most expensive mistake we see. Run the calculator on this page with your own numbers and the priority usually becomes obvious.
Paid channels can generate leads within the first week of launch. Conversion work is usually faster than people expect on the fixes (page speed, form friction, broken tracking, weak calls to action often move numbers within 30 days) and slower than people expect on the tests, because a valid A/B test needs enough traffic to reach significance. Lower-traffic sites take longer to prove a result, and we will tell you upfront if your volume means a test would take three months to read. Search and AI-search optimization through Eye To Ad Media typically shows meaningful movement in 60 to 90 days with compounding results after that.
No. We do not lock clients into twelve-month agreements with buried exit clauses. Engagements are built on transparency and results. We do ask for an initial window on work that genuinely needs time to prove out — typically 90 days on testing programs and search work — because pulling the plug at week three tells you nothing. That expectation is set on day one, in writing, before you sign anything. Call +1 720-712-8615 and we will tell you what makes sense for your situation.
Every engagement is priced to the work. We do not publish package tiers because a single-location service business and a national ecommerce brand need completely different things, and packaged pricing almost always means you are overpaying for something you do not need or underfunded where it matters. What we will do is give you a real number on the first call rather than three meetings of discovery. Websites start at $99 per month for a custom-coded build; marketing engagements are quoted after we look at your actual numbers.
Yes, and it is genuinely unusual. Radio, broadcast and cable TV, connected TV and streaming, programmatic display, and direct mail all run in-house alongside search, social, video and email. The advantage is not just convenience — it is that we have no incentive to recommend the channel we happen to sell, because we sell all of them. For a lot of businesses the best next dollar is not another Google Ads dollar, and an agency that only runs Google Ads will never tell you that.
Yes, through Eye To Ad Media, which specializes in search engine optimization and AI-search optimization. Search Converts handles conversion, advertising, creative and the wider marketing system. Keeping search with a dedicated team rather than treating it as one more line item is why the two disciplines end up coordinated instead of working against each other. Regional website work runs through Denver Web Design.
Lead-generation websites commonly convert between 1% and 3%, ecommerce sites often lower, and tightly targeted paid landing pages can run considerably higher. But industry benchmarks are close to useless for decision-making, because they average wildly different traffic sources, offers and definitions of a conversion. The only comparison that matters is your site against your own baseline over time, and whether the customers coming through are profitable. A 4% conversion rate on unprofitable customers is worse than 1.5% on good ones.
Yes. We are headquartered in Denver and serve clients across the United States and Canada. Conversion work, paid media, programmatic, CTV, video and AI marketing are all delivered remotely without any loss of quality, and most of our client relationships run entirely over calls and shared dashboards. Local businesses are welcome too — we just do not limit ourselves to them.
We look at your website, your traffic numbers and your current conversion rate, and tell you where we think the biggest leak is. You leave with a specific answer whether or not you hire us — usually one or two things you can fix yourself that week. There is no deck, no obligation and no follow-up sequence you have to unsubscribe from. If we are not the right fit, we will say so and point you somewhere better.
Tell us about your business. We respond within one business day with a specific read on where your funnel is losing money — no pitch deck, no pressure.
Your information is never sold or shared. We respond within one business day.