Conversion rate optimization agency · Denver-headquartered, working worldwide
A website without conversion is a store with the doors locked.
All that traffic. Every ad dollar, every referral, every business card — walking up to a door that won't open.
We unlock it. Search Converts finds why people leave your site without calling, fixes it, and then scales what works across paid search, social, programmatic, email and AI marketing. Founder-led. Twenty-plus years of marketing scars. Quoted to your business, never to a package.
Direct answer: Search Converts is a conversion rate optimization agency headquartered in Denver, Colorado, growing businesses worldwide. It finds why website visitors leave without calling, booking or buying, fixes the page and the path, then scales what works across paid search, social, programmatic display, CTV, email and AI marketing. Founder-led, 20+ years in marketing, BBB A+ accredited, quoted to each business after a free strategy session. Search visibility (SEO, Google Maps, AI citations) is delivered by its Eye To Ad Media.
The part nobody puts on the invoice
How horrible to have a website that talks people out of doing business with you.
It happens all the time, and usually by accident — a good-hearted designer who didn't know what makes a stranger pick up the phone. Then every dollar you spend to get people there is spent twice: once to bring them, once to lose them. Radio. Google Ads. Even the business card you hand out points at a door that's locked.
Found. Chosen. Called.
Three jobs. Most agencies do one and call it marketing.
Found — the search half
Google, Google Maps and AI answers. Handled by the Denver SEO specialists at Eye To Ad Media, with the technical build at denverseo.io.
Chosen — the conversion half (this site)
Headline, offer, proof, speed, the one clear action. Conversion optimization, landing pages, A/B testing, sites built to convert on Shopify, WordPress, Webflow or hand-coded.
Called — the follow-through
Response in the first hour, lead systems, automation, and sales training so the lead becomes revenue. The founder ran sales teams before he ran an agency.
Why hand-coded
A blank canvas is incredibly powerful.
We prefer custom hand-coded websites because nothing is in the way: we can code the calculators, the booking paths, the assistants and the automation that run your business into 2027 and beyond, and the pages load fast enough to keep people. We also build on WordPress, Shopify, Webflow — and rescue Wix and Squarespace sites — when that's the honest fit.
Why not have a site that works for you, sells for you, and helps customers find you? I'd have given anything to find this when I started down the marketing path in 2011.
"We can't roof. We can't cook. We can't do a lot. But we can get you found, chosen and called — and we'll treat your business like it's ours."
— Search ConvertsColor converts
Color is a conversion tool. Used right.
Color does three jobs on a page: it gets attention, it tells the eye where to go, and it makes one action obvious. That's the honest science — not "blue means trust for everyone." The practical rule is simpler: one high-contrast button per screen, the same color every time, and nothing else competing with it.
Red pulls the eye and signals urgency, which is why it's the button on this site. Blue reads as steady and is why it's our second color. Yellow is the highlighter. Green means go. The mistake most sites make isn't the wrong color; it's five colors fighting for one click. The full lesson, with a live button test →
attention · act now
steady · trusted
highlight
go · success
premium · creative
Meanings vary by culture and context; contrast and consistency matter more than the hue. We test, we don't assume.
Real numbers, real sources
What the research says about slow, confusing pages.
Speed loses customers
Google's own research on mobile page speed found bounce probability climbs sharply as load time grows from one second to several. Test yours with PageSpeed Insights — the same Lighthouse tool we use.
Fewer fields, more leads
Form-length studies consistently show that every extra field costs completions. Our form friction calculator shows what each one is costing you.
The first hour decides
Lead-response research (the widely cited Harvard Business Review study on response times) shows contact within an hour dramatically outperforms waiting. Why the first hour wins →
Free help exists too: your local Small Business Development Center and SCORE offer no-cost mentoring. We'll happily work alongside them.
Who we work with
Let us do us. You know your brand.
We're marketing experts with over 20 years in the trade, and we've been through the marketing fire to get here. We want to work with companies that let us be creative — and that don't ask people who don't do marketing for a living to lead the strategy. That said, you know your company better than anyone. So we work strategically together: our skills, your vision, your goals, aligned. That's where the magic is.
Our core hasn't changed in a decade: grow your business as if it were our own. The methods evolve every month; that doesn't.
Questions
Straight answers.
An agency that increases the share of your visitors who take the action you want — call, book, buy — instead of just sending you more visitors. Search Converts does that first, then scales the traffic across paid search, social, programmatic, email and AI marketing, because traffic into a page that converts is the only traffic worth buying.
Every engagement is quoted to the business after a free strategy session. Most campaigns run $500–$3,000 a month; website work ranges from simple builds quoted per project to $99/month subscribe-to-own custom sites to full custom builds. No contract is sent until you're ready to sign.
Search — being found on Google, Google Maps and in AI answers — is handled by Eye To Ad Media, a Denver SEO agency. This site is the conversion half: what happens after they find you. Most businesses need both, and we coordinate them.
Conversion fixes work on the traffic you already have, so the effect shows in the first weeks — the same visitors, more calls. Paid media is live in days. Search takes months. That's why we start with conversion: it makes every other dollar cheaper.
Yes. We are headquartered in Denver and work with businesses across the country and worldwide. Conversion psychology doesn't change by zip code; the local details do, and we plan for them.
Because we've been through the marketing fire ourselves: 20+ years, our own companies run on these methods, and we've been burned by agencies too. We can't roof, cook or fix your plumbing. We can get you found, chosen and called — and we treat your business like our own. See the live work and decide.
It all starts with strategy. And then, actually
Are you ready to add the tools, the pages and the strategy that turn your traffic into clients? If we can do all of that within your budget, are you ready to get started?