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What Is a Marketing Funnel and How Does It Actu...

A marketing funnel is the path that turns strangers into loyal customers. Learn how to design each stage, track the right data, and use AI to optimize your funnel so...

What Is a Marketing Funnel and How Does It Actu...

A marketing funnel is the path that turns strangers into loyal customers. Learn how to design each stage, track the right data, and use AI to optimize your funnel so...

Business cycle graph showing downturn and recovery leading into strong growth opportunity

When Markets Tighten, Smart Businesses Accelera...

Smart companies gain market share during downturns while competitors retreat. Learn how strategic visibility creates growth opportunities. Email hello@searchconverts.com or call 720-712-8615

When Markets Tighten, Smart Businesses Accelera...

Smart companies gain market share during downturns while competitors retreat. Learn how strategic visibility creates growth opportunities. Email hello@searchconverts.com or call 720-712-8615

Denver business owner speaking on phone with customer lead in modern office setting

Lead Generation in Denver for Local Service Bus...

Search Converts builds simple, powerful lead generation systems for Denver and Colorado service businesses using SEO, Google, and smart follow-up so you get more of the right customers, not just...

Lead Generation in Denver for Local Service Bus...

Search Converts builds simple, powerful lead generation systems for Denver and Colorado service businesses using SEO, Google, and smart follow-up so you get more of the right customers, not just...

Denver marketing team analyzing digital advertising and SEO data to optimize business growth

Denver Marketing Agency That Actually Helps You...

Search Converts is a data-driven Denver marketing agency helping Colorado businesses grow through smart digital strategy, SEO, and real conversion optimization. We don’t just drive traffic — we create predictable...

Denver Marketing Agency That Actually Helps You...

Marketing funnel with Awareness, Consideration, and Conversion stages showing how social media engagement leads customers through the buyer journey.

Leveraging The Power of Social Media to Get Mor...

Social media is where today’s customers discover brands, form buying opinions, and build trust. This article explains how social media marketing, video content, AI SEO, and conversion optimization work together...

Leveraging The Power of Social Media to Get Mor...

Why Colorado Businesses Stall Without Advertisi...

Colorado is full of driven, innovative small businesses — yet many stall out simply because they never build a consistent advertising engine. This article breaks down why relying on referrals...

Why Colorado Businesses Stall Without Advertisi...

Colorado is full of driven, innovative small businesses — yet many stall out simply because they never build a consistent advertising engine. This article breaks down why relying on referrals...

Your Smart Marketing Mix at a Glance

Use this high-level allocation model as a starting point for planning your advertising and marketing budget. It balances fast lead generation with long-term visibility, brand building, and AI-ready optimization.

Legend: High ROI Engine Momentum Builder Long-Term Asset

Channel	Suggested Allocation	Main Role	Why It Matters	ROI Profile
Local SEO & AIO Optimization	25% – 35%	Compounding discoverability	Builds long-term visibility so search engines and AI assistants can consistently recommend your business for high-intent searches.	High ROI • Long-term
Google Business Profile & Maps	10% – 15%	Local intent capture	Essential for “near me” searches, reputation signals, and showing up in the local map pack when buyers are ready to call.	High ROI • Local
PPC (Google / Bing Ads)	15% – 25%	Immediate lead flow	Delivers fast, targeted traffic while your organic SEO and AIO foundations take hold; great for testing offers and messaging.	Medium–High ROI • Short-term
Paid Social & Retargeting	10% – 20%	Awareness & nurture	Keeps your brand in front of past visitors and ideal audiences, warming them up before they search or submit a quote request.	Momentum Builder
Website UX & Conversion Optimization	10%	Turn clicks into customers	Improves forms, messaging, and layout so a larger percentage of visitors convert into calls, booked jobs, or online sales.	ROI Multiplier
Email & Marketing Automation	5% – 10%	Retention & upsell	Builds a database of buyers and prospects you can re-engage with new offers, service reminders, and education at a very low cost.	High ROI • Existing base
Content, Brand & Video	5% – 10%	Authority & trust	Educational content, visuals, and stories that position you as the expert and give prospects confidence before they reach out.	Brand Asset

*This mix is an example starting point. SearchConverts can customize allocations based on your industry, goals, and growth stage so every dollar works harder.

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Blog

What Is a Marketing Funnel and How Does It Actu...

What Is a Marketing Funnel and How Does It Actu...

When Markets Tighten, Smart Businesses Accelera...

When Markets Tighten, Smart Businesses Accelera...

Lead Generation in Denver for Local Service Bus...

Lead Generation in Denver for Local Service Bus...

Denver Marketing Agency That Actually Helps You...

Denver Marketing Agency That Actually Helps You...

Leveraging The Power of Social Media to Get Mor...

Leveraging The Power of Social Media to Get Mor...

Why Colorado Businesses Stall Without Advertisi...

Why Colorado Businesses Stall Without Advertisi...

Your Smart Marketing Mix at a Glance

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