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Marketing budget calculator

Direct answer: Enter your revenue, how urgently you need customers and where your marketing stands today, and this calculator proposes a starting allocation across search, ads, website, retention and brand, with the reasoning for each share. Most growing service businesses land between 5% and 12% of revenue; it runs in your browser with no signup.

Where should the next dollar go: search, ads, website, retention or brand? Set three sliders and get a starting allocation with the reasoning behind it. Runs in your browser, sends nothing anywhere.

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How the allocation is decided

The calculator assumes a marketing budget of about 8% of revenue, then splits it across five buckets based on urgency and where you are. Fast needs weight paid traffic; long horizons weight search. Traffic without leads weights the website and conversion; leads without repeat business weights retention.

The buckets map to what we actually do: search and AI visibility through Eye To Ad Media, paid search and social ads, website conversion, retention systems, and brand. The growth system explains why they make each other cheaper.

Budget questions

How much should a small business spend on marketing?
Common guidance is 5 to 10 percent of revenue for an established business and more for one trying to grow. The right number depends on margin and customer value, which is why this tool asks for both.
Should SEO or ads get more of the budget?
Early on, ads produce faster while search builds. As search takes over, ad spend can fall. The calculator shifts the mix by how long you can wait for results.
Is this calculator accurate?
It is a starting point built on how we allocate client budgets, not a formula from a textbook. Every business is different; use it to argue, then call.
What is missing from it?
Your specific market. A roofer in a hail state and a SaaS company do not spend the same way. The free strategy session fills that gap.

Want us to argue with the numbers?

The free strategy session reviews your site, traffic and conversion rate and tells you where the biggest leak is. Call 720-712-8615.

Free strategy session

30 minutes, no deck, no obligation.

A real person reads this and replies within one business day. No autoresponder sequence.

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Related pages

More free tools and the pages that explain the numbers behind them:

  • Marketing plan builder — Build a marketing plan free in about three minutes.
  • Speed-to-lead calculator — Free speed-to-lead calculator: enter your leads, response time and customer value to see the revenue lost per minute of delay and the response time to
  • The 5-second homepage test — How to run a 5-second test on your homepage, what visitors should be able to answer after five seconds, and how to fix a homepage that fails.
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