Terms of Service

1. Accepting these terms

By using searchconverts.com you accept these terms. If you engage us as a client, a separate written agreement will govern that work, and where the two conflict, the signed agreement wins. These terms cover the website and anything offered through it.

2. Using this website

You may read, use and share this site freely. You may not scrape it at a volume that degrades service for others, attempt to break into any part of it, or copy substantial portions of its content to publish as your own.

You are welcome to quote or cite anything here with attribution. Automated systems reading these pages to answer questions are explicitly permitted, which is why our robots.txt allows them.

3. The free tools

This site carries a number of free calculators and simulators. They run in your browser, we receive nothing you enter, and there is no signup.

4. The free audits

We offer several free audits across the site. These are genuinely free and carry no obligation. You keep the findings whether or not you engage us.

In return we ask two reasonable things. First, that the request is real rather than a competitor gathering our methodology. Second, that where an audit requires access to an advertising or analytics account, you provide read-only access from an account you are authorized to grant it on. We will never ask for a password.

5. Client services

Scope, deliverables, timelines and fees are set out in a written proposal or agreement before work starts. Nothing on this website constitutes an offer to provide services at a particular price, and prices mentioned in general terms are illustrative rather than quotes.

6. Results and guarantees

We do not guarantee specific results, rankings, lead volumes, conversion rates or revenue. Anyone who does is either misunderstanding how these channels work or hoping you do.

Marketing performance depends on many things outside our control: your offer, your pricing, your competitors, your sales process, market conditions, seasonality, and the policies of platforms that change without notice. What we commit to is diligent work, honest measurement and telling you plainly when something is not working — including when the honest answer is that you should stop spending.

Benchmarks, statistics and industry figures cited throughout this site are drawn from published third-party research and are attributed on the pages where they appear. They describe general market conditions, not predictions about your business.

7. Payment

Fees, schedule and terms are specified in your agreement. Management fees are separate from media spend. Media budgets are paid by you directly to the platforms wherever possible, so the money remains in accounts you control.

Late payment may result in work being paused. We will always tell you before that happens rather than letting a campaign quietly stop.

8. Ownership

What is yours

You own your brand, your content, your customer data, and your advertising, analytics and tracking accounts — during the engagement and after it ends. Deliverables produced specifically for you become yours upon full payment. If we part ways, you keep everything and we remove our access.

What is ours

Our methodologies, internal frameworks, templates, proprietary tools and the content of this website remain ours. We may describe the general nature of work performed for reference purposes, and will not disclose your confidential information or use your name in marketing without permission.

9. What we need from you

• Accurate information about your business, and reasonably prompt responses
• Timely access to the accounts and assets required for the work
• The right to use any content, images or trademarks you supply to us
• Legal compliance in your own industry, including any advertising rules specific to it

Regulated industries carry advertising restrictions we will help you navigate, but responsibility for compliance in your own field rests with you.

10. Third-party platforms

Much of our work runs on platforms we do not control. Those platforms set their own rules, change them without notice, and can suspend accounts at their discretion. We work within their policies and will tell you when a request would breach them.

We are not responsible for platform outages, policy changes, pricing changes or account actions taken by a third party. Where such an event affects your campaigns, we will tell you promptly and propose a way forward.

11. Ending an engagement

Either party may end an engagement with the notice period stated in the agreement, typically 30 days. We do not use long lock-in contracts. Some work has a natural minimum timeframe — a testing program cannot be judged in three weeks — and we will say so before you commit rather than after.

On termination you keep all account access and deliverables paid for. We remove our access and provide a handover summary.

12. Liability

To the fullest extent permitted by law, our total liability arising from our services is limited to the fees you paid us in the three months preceding the claim. We are not liable for indirect, incidental or consequential losses, including lost profits or lost business opportunity.

Nothing in these terms excludes liability that cannot lawfully be excluded.

13. Governing law

These terms are governed by the laws of the State of Colorado, and any dispute will be handled in the state or federal courts located in Denver County, Colorado. If any provision is found unenforceable, the rest remains in effect.

If a dispute arises, we would much rather resolve it by talking. Call us before calling anybody else.