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A/B testing services

Stop guessing. Measure it.

Direct answer: A/B testing sends two versions of a page to similar visitors at the same time and keeps the one that produces more calls, bookings or sales at statistical significance. Most small-business sites need roughly 1,000 conversions per variant to detect a 10% lift, so we fix obvious leaks first and test only the headline, offer and form changes big enough to measure.

Two versions, same visitors, one winner. A/B testing is how you find out what actually makes people call, book and buy, instead of what someone in a meeting thought would.

Plan my first test Open the significance calculator
Live demo: which headline wins?
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Press run to send 2,000 visitors through each version.

What A/B testing does for a business

A/B testing turns your website into a measurement instrument. Instead of redesigning on a hunch, you change one thing, split the traffic, and let the visitors vote with their calls and orders. The winners compound: a 15% lift on the headline and a 10% lift on the form are 26% more customers from the same traffic.

That last part is why we care about it. Buying more traffic is the expensive way to grow. Converting more of the traffic you already pay for is the cheap way, and testing is how you find the conversions. Our conversion optimization guide covers the whole discipline; this page covers the testing part.

What we test first

Headline, primary call to action, form length, proof placement, offer framing. The things everyone sees, in the order they change results.

How we decide a winner

Statistical significance at 95% confidence and a full weekly cycle, never a screenshot of a hot Tuesday. Check your own result.

What it costs you

Nothing extra when it is part of a campaign. Standalone test programs are quoted after a call, and our conversion calculator shows what a lift is worth before you spend.

Where the traffic comes from

Tests need visitors. Search traffic through Eye To Ad Media’s conversion-focused SEO, paid traffic through our Google Ads management.

Fifty-three ideas, sorted by whether you can test them

We keep a running list of conversion changes ranked by how testable they are on a small site. Read the 53 conversion optimization ideas, or use the form friction calculator to see what each extra field costs before you test it.

Questions about A/B testing

What is A/B testing?
A/B testing shows two versions of a page, ad or email to similar visitors at the same time and measures which one produces more of the outcome you care about: calls, form fills, orders. It replaces opinion with a measured result.
How much traffic do I need to run an A/B test?
Enough conversions, not just visits. A page converting at 3% needs roughly 25,000 to 30,000 visitors per variant to detect a 20% relative lift with confidence. Our free significance calculator does that math for your numbers.
What should a small business test first?
The headline and the primary call to action, because they are seen by everyone and change the most. Then form length, then proof placement. Testing button colors on a page with forty visitors a week is a waste of a month.
How long does a test run?
Until it reaches significance and has covered at least one full weekly cycle, usually two to four weeks. Stopping early because one variant looks ahead is the most common way to ship a loser.
Do you run the tests or teach us to?
Both. We design, build and run tests for clients, and our sales training and consulting work teaches teams to run their own.

Plan your first test with us

Tell us the page and the goal. We will tell you what to test first, how much traffic it needs, and what a win would be worth. Call 720-712-8615 or send the form.

Free strategy session30 minutes, no deckThe growth systemSix pillars that make each other cheaper

Your first test

Page, goal, and current traffic if you know it.

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Related pages

If this page was useful, these cover the next questions people usually have about getting a site to convert.

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