Does page speed affect conversion rate? What the studies show
Shopify 2026 data, the Deloitte study, Portent and Google’s A/B tests, sorted by how much they prove. Which famous stats have no source, and a calculator for your numbers.
Read it →Field notes
The Search Converts blog
Direct answer: Short, sourced notes from Search Converts on conversion rate optimization: landing pages, conversion benchmarks, checkout leaks, headline rewrites, color testing and advertising in local groups. Each post ends with a specific fix you can apply this week.
Short, sourced and written by the people doing the work. Conversion, traffic, paid media and the groups where local customers actually are.
Trust signals that actually increase conversions
Reviews, clear costs and seals have evidence; the “42% badge lift” does not. Plus the review tactics the FTC now fines $53,088 per violation, and an audit tool.
Read it →Form fields vs completion: what the data says (and the 2012 myth)
Zuko puts completion near 52% once started; Unbounce's median page converts at 6.6%. The three-field rule is one 2012 test. A field-by-field way to decide.
Read it →Paid CTR drops when an AI Overview appears and you are not cited
Seer's 2026 data: paid click-through falls from 19.75% to 11.19%. The ad, page and bid fixes that recover cost per lead.
Read it →A conversion model for fewer, warmer visitors
Cited pages get twice the clicks per impression but 38% fewer than before AI Overviews. The arithmetic that turns fewer visits into more revenue.
Read it →The speed-to-lead stats everyone cites are from 2011
What the original Harvard Business Review study found, which famous figures have no source, and how to measure your own response time in an afternoon.
Read it →Offline conversion imports
Send booked jobs and sales back to Google Ads so bidding chases buyers, not junk form fills.
Read it →Stop form spam without losing leads
Invisible layers that block bots and junk without puzzles that cost you real customers.
Read it →Homepage headlines for service businesses
Twelve before-and-after rewrites for roofers, dentists, plumbers, law firms and more, plus the formula behind them.
Read it →Where your website leaks leads
The five places leads drip out, how to check each one in an afternoon, and which to fix first.
Read it →The 5-second homepage test
Show your homepage for five seconds. What people remember is what your site actually says.
Read it →Where ecommerce checkouts lose buyers
Surprise costs, forced accounts and long forms: the fixable reasons carts never check out.
Read it →What a 1% conversion lift is worth
The arithmetic nobody does, three real businesses, and a calculator that shows what waiting costs.
Read it →12 ways your website talks people out of hiring you
Where good designers lose customers by accident, the fix for each, and a ten-minute self-check.
Read it →Color psychology in marketing, tested
Forget the chart. What color actually does on a page, what we found testing it, and a real contrast checker.
Read it →Hand-coded vs WordPress vs Shopify vs Webflow
The honest comparison — speed, editing, custom tools, total cost — and a picker that sometimes says "not us."
Read it →Conversion rate benchmarks
What a good landing page actually converts at, and the two numbers that matter more.
Read it →Advertising in local Facebook groups
How to do it without getting removed, and what real sponsorship looks like.
Read it →More on the way. Meanwhile, the Eye To Ad Media blog covers search, local SEO and AI visibility in depth.
Related pages
Where to go next:
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- Conversion copywriting — Conversion copywriting for businesses that sell by phone, form and booking: homepages, service pages, landing pages, ads and follow-up.