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Ecommerce conversion rate optimization
Shoppers find the product, add it to cart and then disappear. We find where they drop off and fix the steps between browsing and buying.
Where do your shoppers drop off?
Adjust each step to your store. The orange bar is your weakest step.
Direct answer: Ecommerce conversion rate optimization is the work of turning more store visitors into completed orders. It focuses on product pages, the cart and checkout, site speed on phones, trust signals near the buy button, and follow-up such as cart and browse abandonment emails.
Where stores lose sales
Baymard Institute's running average puts documented online cart abandonment at about 70%. Some of that is shoppers who were never going to buy. A lot of it is fixable.
Product pages that answer the question
Clear photos, the price and delivery date up front, sizing and returns answered before someone has to ask.
A cart that doesn't surprise
Shipping costs and totals shown early. Surprise costs at checkout are one of the most common reasons shoppers quit.
A shorter checkout
Guest checkout, fewer fields, wallets like Apple Pay and Shop Pay, and no forced account creation.
Speed on a phone
Heavy apps and oversized images slow product pages. We cut what the store doesn't need.
Trust at the moment of paying
Reviews, returns and secure-payment signals right beside the button, not buried in the footer.
Follow-up that recovers orders
Cart, browse and post-purchase emails. See email marketing and marketing automation.
Source: Baymard Institute, cart abandonment rate statistics.
How we work on a store
Building or rebuilding on Shopify? See our Shopify web designer page. For the wider marketing side of a store, see ecommerce marketing, and read where ecommerce checkouts lose buyers.
Questions people ask
Does ecommerce CRO work on Shopify?
Yes. Most improvements, like product page layout, cart clarity, checkout options and speed, work on Shopify, WooCommerce and other platforms.
What is a good ecommerce conversion rate?
It varies widely by industry, price point and traffic source, so compare your store against its own past numbers first. Improving your weakest step matters more than hitting an average.
Will you redesign my whole store?
Usually not. Most gains come from fixing specific pages and steps, not a full redesign.
How is ecommerce CRO priced?
Quoted after a free store review, based on your platform, traffic and goals. No contract until you are ready.
Want us to find your leaks?
A free strategy session with a real person. We look at your site, your traffic and your numbers, then tell you plainly what would move them.