The symptom every owner describes the same way
“We get traffic. Nobody calls.” Analytics shows visitors; the phone does not ring. The instinct is to buy more traffic. That is the expensive mistake, because a page that loses 97 of 100 visitors loses 970 of 1,000 just as reliably. The traffic is not the problem. The page is.
Leak 1: the headline is about you
“Welcome to Smith Plumbing” tells the visitor nothing about their burst pipe. The headline states the outcome the visitor wants, in the words they searched.
Leak 2: the phone number is not tappable, or not visible
On a phone, the number should be a tap-to-call button at the top and again at the bottom. Text that is not a link is a leak.
Leak 3: the form asks for too much
Every field costs completions. Name, phone, and one question is enough for a first contact. Price the rest with the form friction calculator.
Leak 4: nothing says what happens next
Uncertainty stops people. “A real person calls you within one business day, no pressure” above the button removes more friction than any design change.
Leak 5: proof is on a different page
Reviews, credentials and photos belong next to the promise and the price, not on an About page nobody visits.
Leak 6: the page is slow on a phone
Google’s Core Web Vitals thresholds are 2.5 seconds for the largest content paint, 200 milliseconds for interaction, 0.1 for layout shift. Test with PageSpeed Insights; images are usually the culprit.
Leak 7: three calls to action compete
One primary action per page. Secondary options look secondary. Five equal buttons is zero buttons.
Leak 8: the traffic is wrong
If the page is fine and the rate is still low, split by source. Broad social clicks and untargeted ads convert poorly on any page. Search traffic from your actual service terms is the fix, which is what Eye To Ad Media’s Denver SEO work and our own paid search management are built to send.
Leak 9: you never measured calls
Service customers call. A page counted only on form fills can look broken while the phone rings. Put call tracking on the number before deciding anything.
Nine leaks. Find yours with the marketing plan builder, or let us find them in the free strategy session.
Want the leak found for you?
The free 30-minute strategy session reviews your site, traffic and conversion rate. You keep the findings either way.
Book the free session Call 1-800-481-8638