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Free conversion audit: see your site's first five seconds.
That's about how long a visitor gives your homepage before calling or leaving. Watch it happen, then drag to see the fix. Then score your own site below.
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Free conversion audit · website conversion audit
Find the locked door in sixty seconds.
Twelve questions. Honest answers. The leaks, ranked. Then we look for real — free.
A conversion audit is a stranger's-eye review of your site: what they see in the first screen, whether the offer is clear, whether the proof sits next to it, how fast it loads on a phone, and how many taps it takes to call you. Score yourself below, then send the URL and a real person does the full version at no charge. You keep the findings whether or not you hire us.
Conversion audit self-check
Tick what's true of your site today. Be honest — the honest score is the useful one.
Score out of 100. Under 60, the door is locked; fix the page before buying more traffic.
We'd rather show you than convince you. Get the free audit, then decide.
Free conversion audit →Direct answer: A conversion rate optimization audit reviews a website the way a first-time visitor experiences it — first-screen clarity, offer, proof, speed, and the path to a call, form or purchase — and produces a ranked list of the leaks costing conversions. Search Converts provides this audit free: a 12-point self-check on this page, then a full manual review of the URL you send, delivered by a real person within a few business days, with no obligation.
What an audit actually checks
Twelve places a website talks people out of calling.
Almost every leak is one of the same dozen. The first screen doesn't say what you do. The phone number is under the fold. Five buttons compete for one click. The proof is on an "About" page nobody reads. The form asks for a fax number. None of them are hard to fix — but you can't fix the ones you can't see, and you can't see your own site like a stranger does.
The first screen
What a stranger sees before scrolling decides whether they scroll at all: the problem, the promise, the proof, the action. We check it on a phone, not a monitor.
The path to the call
How many taps from landing to talking to a human? Every extra one costs. We count them and cut them.
The trust stack
Reviews, photos, credentials, a real price signal — next to the offer, not hidden behind a menu. Machines and people both need to verify you.
How the full audit works
Send the URL. Get the leaks, ranked. Decide later.
You send the site. We look — the first screen on three phone sizes, the offer, the proof, the speed (with the same Lighthouse tool Google uses), the forms, the follow-up. We rank what we find by how much it's likely costing you, and we send it to you plainly: this first, then this, then this.
Then it's your call. Fix it yourself with the list, hand it to your designer, or have us do it. About half the businesses that send a site hear "your site is fine — the problem is the follow-up" or "you don't need us yet." We'd rather say that than sell you something.
Send the URL
Below, or call. Tell us what the site is supposed to make happen — calls, bookings, sales.
We look like a stranger
Phone first. First screen, offer, proof, speed, forms, the path to a human.
You get the leaks, ranked
Plain language, most expensive first. Yours to keep.
You decide
Fix it, hand it off, or have us do it. No contract until you're ready.
If a stranger landed on your site right now, would they know what to do in five seconds?
What the report contains
What you get back, section by section.
The full audit is a written document, usually six to ten pages, that you can hand to a designer or act on yourself. Every finding has three parts: what we saw, what it is likely costing, and the specific fix.
1. The first-screen test
Screenshots of your homepage and top service page on three phone sizes, with what a stranger can and cannot tell in five seconds: what you do, for whom, and what to do next. If the phone number is below the fold, this is where it shows.
2. The path to a human
The number of taps from landing to a ringing phone or a submitted form on each key page, with the form fields counted and the ones to remove named. Most sites we review need two to four fewer fields.
3. Offer and proof
Whether the page states a reason to act now, whether a price or range appears anywhere, and whether reviews, photos and credentials sit beside the offer or behind an About link.
4. Speed and stability
Lighthouse mobile scores and field data for the homepage, a service page and the contact page, with the two or three changes that would make the largest difference, in plain language.
5. Measurement gaps
Whether calls are counted at all, whether form completions reach your analytics, and whether ads are optimising to the right conversion. Half the sites we review are measuring only the form, not the calls that outnumber it.
6. The ranked list
Every leak ordered by estimated monthly cost, with the fix. The top three are usually worth more than the rest combined, which is why we rank rather than list.
Turnaround is typically three to five business days from the day you send the URL. If you want to go further after reading it, the work continues as conversion rate optimization services or a single landing page rebuild; if you would rather do it yourself, the 53 conversion optimization ideas library covers most of the fixes we recommend.
Questions
Straight answers.
Yes. The self-check runs in your browser and stores nothing. The full audit is done by a person and sent to you at no charge, with no obligation. It's how we'd rather earn the conversation.
A conversion audit asks 'why don't visitors call?' An SEO audit asks 'why don't people find you?' Different problems, different fixes. The search-side audit is free too, at Eye To Ad Media. Most businesses need one before the other — we'll tell you which.
The self-check takes a minute. The full audit comes back within a few business days, sooner if the site is small.
Then the site probably isn't the problem — the traffic or the follow-up is, and we'll say so. A high score is good news; it means the next dollar should go somewhere else.
Yes — that's conversion optimization and landing page optimization. But the audit is yours to use with anyone.
Yes. The checklist changes — product pages, checkout, trials — but the method is the same: look like a stranger, find where they leave, rank the leaks.
Find the locked door. Then open it.
A free, ranked list of what's costing you calls — and the team that can fix it. If we can do all of that within your budget, are you ready to get started?
Related pages
If this page was useful, these cover the next questions people usually have about getting a site to convert.
- Conversion rate optimization services — Conversion rate optimization services that find why visitors leave without calling, fix it and test it.
- Landing page optimization — Landing page optimization services: one page, one promise, one action.
- Form friction calculator — Free form friction calculator.